Every good brand has a great story behind it, and founded by Ruth Handler, the Barbie story began after Ruth watched her daughter play with paper dolls for hours on end, quickly realising the possibilities ahead. With the aspiration to create something that completely changed the way children played with dolls, soon after in 1959 the first Barbie doll was created and showcased at the New York Toy Fair, which was just the beginning for Barbie.

Quoting Ruth herself, one of the biggest differences from Barbie to other dolls in the late 50’s, was that ‘she always represented that a woman has choices’ and that’s something that’s certainly showcased looking back through the decades from today, in 2020.

Now with over 180 career avenues, a walk-in wardrobe any girl would be seriously jealous of with thousands of pieces of clothing and accessories and endless storytelling possibilities, Barbie is so much more than just a doll. She’s inspired women all over the globe to be whoever they want to be, and that’s exactly what we want our Barbie range to do too.