Hey! Let’s get to know you a little better. Introduce yourself and tell us more about you as an artist.
I’m Emmy, a Nottingham based illustrator working under the moniker Emmy Lupin Studio. I’ve been a freelance illustrator for around 4 years, specialising in digital illustration that's big on pattern and colour. My work is inspired by looking at life through a female lense - aiming to be relatable, positive and fun with an edge. I’ve illustrated books and worked with brands such as adidas, TikTok and Nasty Gal - and I also have a shop where I sell prints and giftware. My shop started off online and last year I also opened an IRL space in Nottingham too - which is part studio part retail shop.
What was the inspiration behind your collection?
I love all things colour, and I wanted to create a collection that had a summer feel. The collection basically encapsulates all the things I love - colourful landscapes, 70s disco vibes, bold type, and cute dogs. The moody bitch club is inspired by my own little dog, Dot, who is a Bichon Frise and the sassiest pet you’ll meet.
Tell us a bit about how the design process worked?
I based the artwork on some of my bestselling art prints, and mixed them up so that they would work as a collection together. I created a mood board of some of the work I wanted to include, then cut it down to the three ideas, and created a core colour palette. I work on my iPad so I then drew the artwork on procreate.
